Measurement, Scaling and Sampling │ Business Research Methods │ BBA Notes │ 6th Semester │ TU │ Free BBA PDF


Measurement means assigning numbers or other symbols to characteristics of objects according to certain pre-specified rules. The rules for assigning numbers should be standardized and applied uniformly.

Rules must not get varied over different objects or at any point in time until completing one successive measurement for all sets of pre-defined objects.

Scaling involves creating a continuum or scale upon which measured objects are located. Let's consider an attitude scale from 1 to 100. Now, each respondent is assigned a number from 1 to 100, with 1 = 'extremely unfavorable', and 100 = 'extremely favorable'.

Measurement is the actual assignment of a number from 1 to 100 to each respondent. Scaling is the process of placing the respondents on a continuum concerning their attitude toward specific activities or events.

Measurement, Scaling and Sampling │ Business Research Methods │ Free BBA PDF

This PDF Note Covers:

  1. Concept of Measurement
  2. Concept of Scaling
  3. Nominal Scale
  4. Ordinal Scale
  5. Interval Scale
  6. Ratio Scale
  7. Attitude Measurement and Scale Construction
  8. Approaches to Construct a Scale
  9. Classification of Scaling Techniques (Comparative/Non-Comparative)
  10. Likert Type Scales (Procedure to Construct)
  11. Thurstone Scales (Guidelines for Construction)
  12. Guttman Scales (Guidelines for Construction)
  13. Semantic Differential Scale/Stapel Scale/Rank Order Rating Scale
  14. Concept of Validity
  15. Content Validity
  16. Construct Validity (Convergent Validity/Discriminate Validity)
  17. Criterion Validity (Concurrent Validity/Predictive Validity)
  18. Concept of Reliability
  19. Concept of Sampling (Advantages/Problems)
  20. Types of Sampling (Probability Sampling/Non-Probability Sampling)
  21. Sampling Error (Error Minimization Techniques)
  22. Non-Sampling Error

File:- Measurement, Scaling and Sampling │ Business Research Methods │ 6th Semester │ BBA Notes │ TU

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