Start-up New Business Venture, Marketing Issues and Growth │ Entrepreneurship │ BBA Notes │ 6th Semester │ TU │ Free BBA PDF

Summary/Introduction


We have to face up to the fact that some jobs will be outdated. But, we cannot accept people getting outdated - Erna Solberg

The business venture is a startup business that has been created to generate a profit. Normally a business venture refers to a small business.


Recruitment is the process of finding the most capable, qualified, potential, and deserving candidates for the vacant position. Selection means choosing the best candidate from the pool of applicants and offering jobs to them.

Effective recruitment and selection minimizes labor turnover and improves employee morale. Recruiting ineffectively might cost extra bucks, since poor recruits perform badly and/or leave their employment, thus requiring further recruitment.



Start-up New Business Venture, Marketing Issues and Growth │ Entrepreneurship │ Free BBA PDF
Source



This PDF Note Covers:

  1. Recruiting and Selecting Key Employees
  2. Lenders and Investors
  3. Funding Requirements
  4. Sources of Personal Financing
  5. Sources of Equity Funding
  6. Sources of Debt Financing
  7. Key Marketing Issues for New Venture
  8. Selecting a market and Establishing a Position
  9. The 4 Ps of Marketing for New Venture
  10. Nature of Business Growth
  11. Planning for Business Growth
  12. Reasons for Business Growth
  13. Managing Business Growth
  14. Knowing and Managing Stage of Growth
  15. Challenges of Firm's Growth
  16. Day to Day Challenges of Growing Business



File:- Start-up New Business Venture, Marketing Issues and Growth │ Entrepreneurship │ 6th Semester │ BBA Notes │ TU



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