Market Segmentation
Market segmentation is a process of dividing the total market for goods or services into several small groups or segments on the basis of customers' different needs, wants, and characteristics.
A market is a group of buyers.
Buyers...
Product
A product is anything that satisfies a need or wants of customers. Product is the core element of marketing activities.
Tangible Products - Physical goods (sugar, tea, books, shoes, clothes, TV, car, etc.)
Intangible Products - Service product (bank,...
Meaning of Marketing
Narrow Concept
"Marketing is the performance of business activities that direct the flow of goods and services from producer to consumer or users." - AMA (American Marketing Association)
Broad Concept
"Marketing is the activity, set of instructions and exchanging offerings...
| Social Problem
A social problem may be defined as any undesirable condition or situation that is judged by the members of the influential persons within the community to be intolerable and requires group action toward constructive reforms.
Society remains in...
| Social Change
Meaning of Social Change
Change is the law of nature. Nature is always changing and is never restful. Change is present in all societies at all times. A society is not a static phenomenon but rather a dynamic...
| Social Stratification
Meaning of Social Stratification
The classification of the members of the society includes superiority or inferiority, upper or lower, and high or low is termed stratification.
Definition of Social Stratification
The process by which individuals or groups are ranked is...
Meaning and Definition
Generally, research refers to searching again but it does not cover the entire scope of research. Research is considered for two purposes; one is to enhance the scope of knowledge or to develop or update the new...
Scientific Research
A systematic, controlled, empirical, and critical investigation of hypothetical propositions and variables and their presumed relations among natural phenomena or phenomena is called scientific research.
Basically, scientific research is done to identify immediate organizational problems and solve them with...
Approaches to Research
The research approaches are broadly classified into two categories:
Quantitative Research
Qualitative Research
Quantitative Research
Quantitative research is based on the measurement of quantity in terms of numbers that can be measured exactly. It mostly uses statistical and mathematical...
Management Research
Management research refers to the study of various management problems and finding out the solutions to solve such problems.
Management research is the process of developing and acquiring knowledge and is modified to specific management needs to counter the...
#1.
Interpret the poem, 'the loneliness of the long-distance runner', any way you like.
--> The poem can be interpreted to mean that all human beings are selfish. They love other people for their own sake, not for the sake of...
#1.
Is there any possible connection between what the poem is saying about the fixed cycle of pregnancy and its form-the nine syllables and nine lines? (Metaphors)
--> There is a possible connection between the fixed cycle of pregnancy and its...
#1.
Do you agree with the hitch-hiker that "the secret of life is to become very very good at something that's very very hard to do?"
--> I agree with the hitch-hiker that the secret of life is to become very...
Important Vocabulary
Seemingly: Apparently
Software: Computer programs
Effort: Work, time, and energy
Hardware: Computers and other machines
Trainees: Young workers still learning their jobs
Expertise: Knowledge and skill
Layers: Levels of strata (People having the same social, economic, or...
Matching up the Expressions and Definitions
to convert itself - to change from one thing to another
to serve needs - to satisfy people's desires or requirements
labor input - manual work
to stumble on - to discover something...
Important Vocabulary
Autonomous: Independent, able to take decisions without consulting a higher authority
Decentralization: Dividing an organization into decision-making units that are not centrally controlled
Function: A specific activity in a company, e.g. production, marketing, finance, human resource management
...
Important Vocabulary
Motivate: To inspire, to induce, to give a reason or incentive to someone to do something
Employee: A person employed by someone else, working for money
Labour relations: Relations between employers and employees, managers and workers, management...
Important Vocabulary
Rationality: The use of reasoning rather than emotions or beliefs
Intuition: Understanding or knowing without consciously using reason
Status: Respect, prestige, or importance given to someone
Seniority: Having a higher rank because one is older
To be...
Inserting the Given Words in the Given Gaps in the Text Below
Many people looking for work read the job vacancies advertised by companies and employment agencies in newspapers or on the internet. To reply to an advertisement is...
Important Vocabulary
Collective bargaining: Negotiations between unions and employees about their member's wages and working conditions
A strike: A stoppage of work, as a protest against working conditions, low pay, and so on
A go-slow or slowdown: A deliberate...