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A customer purchasing a Sears Roebuck appliance, such as a washing machine, can also purchase a three-year service contract for an additional fee. The contract provides free repair service and parts for the specified appliance using an authorized Sears...
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K2 Network operates online game sites used by about 16 million people in over 100 countries. Players are allowed to enter a game for free but must buy digital “assets” from K2, such as swords to fight dragons if...
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Emerson Process Management, a global supplier of measurement, analytical, and monitoring instruments and services based in Austin, Texas, had a new data warehouse designed for analyzing customer activity to improve service and marketing that was full of inaccurate and...
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The University of Pittsburgh Medical Center (UPMC) relies on information systems to operate 19 hospitals, a network of other care sites, and international and commercial ventures. Demand for additional servers and storage technology was growing by 20 percent each...
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USA Data’s Web site is linked to massive databases that consolidate personal data on millions of people. Anyone with a credit card can purchase marketing lists of consumers broken down by location, age, income level, and interests. If you...
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Macy’s, Inc., through its subsidiaries, operates approximately 800 department stores in the United States. Its retail stores sell a range of merchandise, including adult and children’s apparel, accessories, cosmetics, home furnishings, and housewares. Senior management has decided that Macy’s...
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Don’s Lumber Company on the Hudson River is one of the oldest retail lumberyards in New York State. It features a large selection of materials for flooring, decks, moldings, windows, siding, and roofing. The prices of lumber and other...
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Snyders of Hanover, which sells more than 78 million bags of pretzels, snack chips, and organic snack items each year, had its financial department use spreadsheets and manual processes for much of its data gathering and reporting. Hanover’s financial...