Customer Satisfaction Among the Dell Laptop User Students in Birendra Multiple Campus (Summer Project)
Executive Summary
Customer satisfaction is defined as a measurement that determines how happy customers are with a company’s products, services, and capabilities. The objective of this research work is to study the level of customer satisfaction towards the Dell laptop users of Birendra Multiple Campus along with the impact and relationship of variables over customer satisfaction. Price fairness, brand image, quality and function, brand loyalty, and appearance were the independent variable of the study whereas customer satisfaction was the dependent variable. The level of satisfaction of customers is mostly affected by price fairness, brand image, quality and function, brand loyalty, appearance, and customer satisfaction. A sample size of 50 Dell laptop users are selected through convenience sampling and responses were collected through a Google form questionnaire survey. The responses were analyzed with the help of SPSS and various statistical tools were used such as mean, standard deviation, correlation, regression, etc. The structured sets of questionnaires, Likert scale questions, yes-no questions, and multiple-choice questions were asked to get an insight into `customer satisfaction. The findings revealed that there is a positive and significant relationship between customer satisfaction and price fairness, brand image, quality and function, brand loyalty, and appearance. Similarly, the impact of price fairness, brand image, quality and function, brand loyalty, and appearance on customer satisfaction among Dell laptop user students is positive but insignificant.
Report Title: Customer Satisfaction Among the Dell Laptop User Students in Birendra Multiple Campus
Prepared By: Mukesh Karki
Degree: Bachelor
Program: Bachelor of Business Administration (BBA)
Specialization: Sales and Marketing Management
College: Birendra Multiple Campus
University: Tribhuvan University
Year: 2022
Customer Satisfaction Among the Dell Laptop User Students in Birendra Multiple Campus | Summer Project | Research Report | 2022
Note: This summer project (research report) was prepared by Mr. Mukesh Karki for the partial fulfillment of the requirement for the degree of Bachelor of Business Administration (BBA). So, it is advised to use this report only for literature review, or as guidance. Copying or practicing plagiarism is strictly forbidden.
