Important Vocabulary
- Market opportunity: The possibility of providing a new product or service to satisfy particular needs
- High net worth individuals: People with a lot of money at their disposal
- Risk-averse: Adjective describing investors who do not want to take risks with their money
- Listed: Adjective describing companies whose shares are traded on the stock exchange
- Fee: Money paid to professional people for a job or work done
- Equity: Another word for stocks or shares; a company’s own capital
- Running costs: The day-to-day expenses of operating a business
- Market penetration: The attempt to increase or maximize sales, and get a large number of customers
- Executive directors: Directors who do not work full-time for a company, but advise it about strategic issues
- Economic agents: Individual consumers, households, companies, organizations, etc.
- Foresight: Seeing what will happen in the future
- To maximize utility: To do what you prefer to do, at the lowest possible cost
- Expectations: What people think or anticipate will happen in the future
- Entrepreneur: A person who starts a business
- Alertness: Being quick to see, understand or act in new situations
- Ignorance: Not knowing about something
- Awareness: Knowing or being conscious of something
- A way: A means
- Adjustments: Small changes
- Ceased: Stopped or ended
- Fully: Completely
- Opportunity: Possibility
- Short-lived: Temporary
- Struggle: Fight
- To assume: To suppose or believe
- To occur: To take place
- Unimaginable: Inconceivable
Extracted From
MacKenzie, I. (2002). English for Business Studies: A course for Business Studies and Economics students (2nd ed.). Cambridge University Press.
