Important Vocabulary
- Credit facilities: The possibility of paying for a product over an extended period
- Warranty & Guarantee: A promise by a manufacturer or seller to repair or replace defective goods during a certain period of time
- Shelf: A surface in a store on which goods are displayed
- Brand switchers: Consumers who buy various competing products rather than being loyal to a particular brand
- Product lifecycle: The standard pattern of sales of a product over the period that it is marketed
- Profitability: The extent to which an activity provides financial gain
- Opportunities: Possibilities of filling unsatisfied needs in sectors in which the company can produce goods or services effectively
- Market share: The sales of a company expressed as a percentage of total sales in a given market
- Image: The set of beliefs that the public at large holds of an organization
- Niche: A small, specialized, but profitable segment of a market
- Line-stretching: Lengthening a product line by moving either up-market or down-market, i.e. making items of higher or lower quality
The Words and Expressions Used in the Interview Means Nearly the Same
- A serving of food designed for one person – Portions
- An alternative British word for what Americans call french fries – Finger chips
- Eye-catching, noticeable – Striking
- From which water has been removed – Dehydrated
- The components of which a food product is made – Ingredients
- A small booth used for selling newspapers, cigarettes, ice cream, and so on – A kiosk
- The owners of a company – Shareholders
- A large amount of money – Fortune
- Uniformity, regularity, sameness (of a product sold worldwide) – Consistency
- A symbol or design or the particular form of lettering of a trademark – Logo
Extracted From
MacKenzie, I. (2002). English for Business Studies: A course for Business Studies and Economics students (2nd ed.). Cambridge University Press.
