Takeovers, Mergers, and Buyouts
Courtesy/ free pik

Important Vocabulary

  • To innovate: Designing new products and bringing them to the market
  • To diversify or diversification: To expand into new fields
  • To merge or merger: To unite, combine, amalgamate, integrate or join together
  • A raid: Buying another company’s shares on the stock exchange, hoping to persuade enough other shareholders to sell to take control of the company
  • A takeover bid: A public offer to a company’s shareholders to buy their shares, at a particular price during a particular period, to acquire a company
  • Horizontal integration: To merge with or take over other firms producing the same type of goods or services
  • Vertical integration: Joining with firms in other stages of the production or sale of a product
  • Backward integration: A merger with or the acquisition of one’s suppliers
  • Forward integration: A merger with or the acquisition of one’s marketing outlets
  • Synergy: Combined production that is greater than the sum of the separate parts


Extracted From

MacKenzie, I. (2002). English for Business Studies: A course for Business Studies and Economics students (2nd ed.). Cambridge University Press.

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Founder and Author at Superb Future. Babu is a student of Business specializing in Sales and Marketing Management. "Everyone is a marketer, whether you are a businessman or a homemaker."

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