Important Vocabulary
- To innovate: Designing new products and bringing them to the market
- To diversify or diversification: To expand into new fields
- To merge or merger: To unite, combine, amalgamate, integrate or join together
- A raid: Buying another company’s shares on the stock exchange, hoping to persuade enough other shareholders to sell to take control of the company
- A takeover bid: A public offer to a company’s shareholders to buy their shares, at a particular price during a particular period, to acquire a company
- Horizontal integration: To merge with or take over other firms producing the same type of goods or services
- Vertical integration: Joining with firms in other stages of the production or sale of a product
- Backward integration: A merger with or the acquisition of one’s suppliers
- Forward integration: A merger with or the acquisition of one’s marketing outlets
- Synergy: Combined production that is greater than the sum of the separate parts
Extracted From
MacKenzie, I. (2002). English for Business Studies: A course for Business Studies and Economics students (2nd ed.). Cambridge University Press.
