Developing Business Ideas and Creativity │ Entrepreneurship │ BBA Notes │ 6th Semester │ TU │ Free BBA PDF

Summary/Introduction


Great ideas are right in front of us. Ideas gives birth to success.

An opportunity is a favorable situation, circumstance, or result and idea for a positive outcome, that creates a need for a new product, service, or business. Opportunity gap creates a business to address the problem or fill the identified gap.

The term window of opportunity is a metaphor describing the period in which a firm can realistically enter a new market. Once the market for a new product is established, its window of opportunity opens.


Jeff Bezos quit his lucrative job at a New York City investment firm to find an attractive opportunity and launch an e-commerce company in 1994.

An opportunity has four essential qualities: attractive, timely, durable, and anchored (to be strongly connected with a particular system) in a product, service, or business that creates or adds value for its buyer or end-user.




This PDF Note Covers:

  1. Identifying and Recognizing Opportunities (Observing Trends/Solving Problems/Finding Gap in the Marketplace)
  2. Personal Characteristic of the Entrepreneur
  3. Concept of Creativity
  4. Techniques for Generating Ideas
  5. Encouraging and Protecting New Ideas
  6. Linking Creativity, Innovation, and Entrepreneurship



File:- Developing Business Ideas and Creativity │ Entrepreneurship │ 6th Semester │ BBA Notes │ TU





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