Summer Project
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Consumer Behavior on Buying Decisions of Motorbikes in Bharatpur (Summer Project)

Executive Summary

There are a number of showrooms, retail-outlet, wholesalers, and supermarkets which sell different brands of products. The success and failure of any business firm entirely depend on the consumer’s reaction to its offerings. It is, therefore essential for the market or manufacturer of the products and services to understand the consumer buying behavior in today’s changing and competitive business environment. Understanding, consumer behavior had become more complex and complicated day by day. It requires continuous efforts of investigation and exploration of consumers. However, such practices of inquiry and exploration of consumer buying behavior are too rare on entirely absent in the Nepalese business perspective. The study’s main objectives are to analyze the decision-making process of motorbike owners in Bharatpur and determine the purpose of motorbike purchasing. Research methodology is a way to solve the research problem systematically. It facilities the research work and provides reliability and validity to it. The methods that are used in my study are “research design, population and sample, nature, and source of data” A sample of 50 was chosen and administered a questionnaire and it was very hard to get responses from all participants.


Report Title: Consumer Behavior on Buying Decisions of Motorbikes in Bharatpur

Prepared By: Arun Koirala

Degree: Bachelor

Program: Bachelor of Business Administration (BBA)

Specialization: Sales and Marketing Management

College: Birendra Multiple Campus

University: Tribhuvan University

Year: 2022


Consumer Behavior on Buying Decisions of Motorbikes in Bharatpur | Summer Project | Research Report | 2022

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Note: This summer project (research report) was prepared by Mr. Arun Koirala for the partial fulfillment of the requirement for the degree of Bachelor of Business Administration (BBA). So, it is advised to use this report only for literature review, or as guidance. Copying or practicing plagiarism is strictly forbidden.

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